PROJECT, DESIGN AND MANAGEMENT

https://www.mlsjournals.com/Project-Design-Management

ISSN: 2683-1597

How to cite this article:

Flouret, C. G. (2023). El impacto de la cultura nacional en la gestión de proyectos en la Argentina. Project, Design and Management, 5(1), 7-26. doi: 10.35992/pdm.5vi1.1136.

THE IMPACT OF NATIONAL CULTURE ON PROJECT MANAGEMENT IN ARGENTINA

C. Gustavo Flouret
Aden University Panama (Argentina)
gflouret@aden.org · https://orcid.org/0000-0002-3076-3944

Date receipt: 24/02/2022 / Date reviewed: 07/06/2022 / Date acceptance: 06/09/2022

Abstract: Organizations implement their strategies by executing initiatives called projects. To manage them, they use good practices or methodologies from different sources. The person in charge of directing the projects is the Project Manager, who, through his experience and the guides' help, carries out the necessary actions to obtain the project objectives. One of the most popular guides is the "A Guide to the Project Management Body of Knowledge (PMBOK® Guide)". Because of the globalization that has taken place in the last 30 years, the national culture has begun to be taken into account in project management, but the incorporation of this topic in the PMBOK® has been slowly carried out. There are numerous papers that study the relationship between national culture and project management, but there are very few that includes Argentina in its research. Based on the hypothesis "National culture impacts the management of projects, which are managed by PMP® certified argentine Project Managers, in Argentina", this work aims to fill that void. To this end, a review of the existing literature was carried out, and from it, forty six statements were developed, which, opportunely, were presented to 10 Argentine PMs, with PMP® certification, within the boundaries of a qualitative research. After the analysis of their answers, the research hypothesis was confirmed. In addition, forty-two cultural considerations of practical application for project management in Argentina were identified, including aspects such as organization, leadership, relationships and communication with stakeholders, and interaction with the project team, among others. It is expected that these results may be applied in professional practice, to improve the chances of success in projects.

keywords: National culture, project management, Argentina, Hofstede.


EL IMPACTO DE LA CULTURA NACIONAL EN LA GESTIÓN DE PROYECTOS EN LA ARGENTINA

Resumen. Las organizaciones implementan sus estrategias ejecutando iniciativas llamadas proyectos. Para gestionarlos, utilizan buenas prácticas o metodologías de distintos orígenes. El encargado de dirigir los proyectos es el Director de Proyecto (DP), que por medio de su experiencia y del auxilio que le brindan estas guías lleva a cabo las acciones necesarias para obtener el objetivo. Una de las más difundidas es la Guía de los Fundamentos para la Dirección de Proyectos (Guía del PMBOK®). Como consecuencia de la globalización ocurrida en los últimos 30 años, la cultura nacional ha comenzado a ser tomada en cuenta en la gestión de proyectos, pero la incorporación de este tema en el PMBOK® se ha realizado lentamente. Existen numerosos trabajos que estudian la relación entre cultura nacional y la gestión de proyectos, pero hay muy escasa literatura que incluya a la Argentina en sus investigaciones. A partir de la hipótesis “La cultura nacional impacta la gestión de proyectos, que sean dirigidos por Directores de Proyectos argentinos certificados PMP®, en la Argentina", este trabajo tiene el objetivo de llenar ese vacío. A tal efecto, se realizó una revisión de la literatura existente y a partir de ella, se efectuó una investigación cualitativa, utilizando 46 afirmaciones, desarrolladas a partir de la base teórica, que fueron presentadas a 10 DP argentinos, con certificación PMP®. Como resultado del análisis de las respuestas, se confirmó la hipótesis de investigación. Además, se identificaron cuarenta y dos consideraciones culturales de aplicación práctica para la gestión de proyectos en la República Argentina, incluyendo aspectos tales como la organización, liderazgo, relaciones y comunicación con los interesados e interacción con el equipo de proyecto, entre otros. Se espera que estos resultados puedan ser aplicados en la práctica profesional, para mejorar las oportunidades de obtener el éxito en los proyectos.

Palabras clave: Cultura nacional, gestión de proyectos, Argentina, Hofstede.


Introduction

Within the strategic planning cycle of organizations (see Figure 1), there is a stage called "Implementation", where the initiatives that respond to the organization's strategies are carried out (Project Management Institute, 2014). These initiatives are called projects.

Figure 1

Strategic cycle

Projects are temporary efforts that are undertaken to achieve a unique product, outcome or service (Project Management Institute, 2017, p. 3) and are intended to bring about the strategic change required by organizations (Project Management Institute, 2014). The most widely known and used project management standard in the world is the Project Management Fundamentals Guide (PMBOK® Guide), which incorporates predictive and agile methodologies (Alwaly and Alawi, 2020; Project Management Institute, 2017)which incorporates predictive and agile methodologies.

The skills and experience of the Project Manager (PM) together with the best practices described in the PMBOK® improve the initiative's chances of success, which is measured by the achievement of objectives and customer satisfaction.

Given the ease of working from anywhere in the world where there is an internet connection, projects, whether local or international, involve people from different cultures involved in them, so it would be expected that the PMBOK® would make some reference to the effects of national culture on the project. However, the PMI has developed this concept very slowly since in versions 5 and 6 of the PMBOK®, it introduced the concept of culture, but more oriented to organizational culture. In version 7, it outlined the concept of national culture, within the section on the external environment, without going into the subject in depth (Project Management Institute, 2021, p. 18)without going into the subject in depth. This forces the PD to understand and manage the impact of the national culture, both of the organization and of the country or countries where the project is carried out, without PMBOK® support.

National culture has no single definition so for the purposes of this paper, culture will be defined as "the collective programming of the mind that distinguishes the members of one group or category of people from others." (G. H. Hofstede et al., 2010).

For the purposes of this research, the choice of Geert Hofstede's model (2003; 2010) is based on the fact that its citations in scientific and popularization works outnumber other models by a wide margin (Beugelsdijk et al., 2017; Bing, 2004; Kirkman et al., 2006). In addition, Nakata (2009) indicates that the popularity of this work stems from the following reasons:

This model consists of six bipolar dimensions:

The aforementioned dimensions are used to explain the behavior of cultural groups in different settings. Each one of them has an associated scale with values ranging from 0 (low) to 120 (high) 1, placing each country according to a value obtained from the statistical analysis of the respective data. Values of 50-60 are considered average values, while below 50 are low and above 60 are high.

The data for Argentina are as follows:

Figure 2

Values of the dimensions for Argentina


Note. Source: Hofstede (2018)

As can be seen in Figure 2, Argentina has slightly low values in PDI (distance to power) and IDV (individualism), medium-high in MAS (masculinity vs. femininity), very high in UAI (uncertainty avoidance), very low in LTO (long-term orientation) and high in IVR (leniency vs. restraint).

There are numerous works that explore the impact of national culture on the projects, such as, for example, (Avison and Myers, 1995; Baumann, 2013; Binder, 2007; Bredillet et al., 2010; Chen and Partington, 2004; Chin Mei Yen and Pulatov, 2008; Eberlein, 2008; Esteves and Bohórquez, 2007; Friday and Stella, 2019; G. Hofstede, 1983b, 1983a; G. Hofstede and Bond, 1988; Loosemore and Muslmani, 1999; Maruping et al., 2019; Milosevic, 2002; Müller and Turner, 2004; Newman and Nollen, 1996; Pheng and Leong, 2000; Rees-Caldwell, 2010; Rodrigues et al., 2014; Shore and Cross, 2005; Tata, 1999; Winch et al., 1997)among others, but those that do so with reference to Argentina are extremely scarce.


Method

The purpose of this work, represented by its general objective, is:

To establish whether there is an impact of the national culture on project management in Argentina from the PMBOK® point of view.

In turn, the specific objectives are:

To conduct the research, the following hypothesis is developed:

To carry out this work, an instrument was developed consisting of forty-six statements, mentioned in Table 1, which were submitted to the opinion of each of the interviewees in interviews conducted virtually.

Table 1

Affirmations

Number Affirmation
1 Project management requires assertiveness, performance and clear objectives.
2 Projects require very detailed planning and clear rules of the game to be successful.
3 Executing the project means obtaining concrete results in the short term and completing the project. Everything else is management's problem.
4 Innovations within the project work undermine the performance and objectives of the project.
5 I feel better working on a project when I am interested in the objective of the project.
6 Project roles must be clear and autonomy must be limited.
7 Either in meetings or in personal interviews, a team member may express his or her opinion or disagreement with the Project Manager or the Sponsor.
8 A planned allocation of team members' work is preferable to changes in the assignment of activities.
9 From the beginning of the project, it is important to demonstrate to suppliers who is in charge.
10 Even if the project is innovative and uncertain, it is important to have a well-defined organization chart to carry it out.
11 I am responsible for my daily work. When I finish I go home.
12 Rules and standards only serve to limit the freedom of action in a project.
13 In the project, it is preferable to focus on what can go wrong, in order to be prepared for that moment.
14 The project sponsor is always open to chat and have a beer with the team, contributing to a good working atmosphere.
15 It is important to focus on the project. Any personal gratification or celebration, even at the end of the project, is a waste of time and resources.
16 The quality of the project has to do with top management. User requirements will be considered if directed by my managers.
17 The important thing within the project is to be disciplined and focus on the project work, putting it before personal considerations.
18 I generally find it easy to put together high-performing project teams.
19 I prefer an assertive and firm leadership style to manage the project.
20 Generally, organizational norms make it difficult to assemble project teams.
21 Help from one team member to another should be acknowledged in a relatively short period of time.
22 I don't care what decision they make because I will never be consulted.
23 The autonomy I have is sufficient to modify the activities, if necessary.
24 As a Project Manager I am not comfortable when I have to make risky decisions.
25 Costs must be very detailed to meet long-term project objectives.
26 The relationship with stakeholders requires authority, firmness and control.
27 Input from the project team is essential to determine the work to be performed on the project.
28 Lower level employees should not be considered for stakeholder identification. Their contribution to the project is limited.
29 The important thing is perseverance. Results will be obtained when appropriate, but not before.
30 Project decisions are made at a higher level than mine and that is what I prefer.
31 Contracts with suppliers are essential to avoid project risks.
32 If I have a problem on a project, I prefer to consult an expert rather than a friend.
33 Status meetings and project reports are a waste of time, so I prefer to communicate one-on-one with team members
34 Project decisions should be made at the project team level.
35 The reward for a well-performed activity should be exclusively for the individual who performed it.
36 Project quality requires well-defined standards and constant monitoring to avoid problems in the future.
37 The description of the tasks to be performed is specified and there is no room for personal discretion.
38 Communication in the project is extensive and at all levels.
39 It is important to have a clearly established project team organization chart in order to manage it.
40 It is essential to have all stakeholders identified before starting project implementation.
41 Project risks should be defined as precisely as possible, leaving aside ambiguities.
42 The activities in a work package can change and that's fine.
43 The workload should be reasonably balanced among team members regardless of their individual capabilities.
44 Out-of-office activities with the project team are rewarding and help to consolidate the group.
45 Rest and freedom to choose tasks within the project are totally secondary.
46 Project cost planning should be provided in great detail.

These statements were developed on the basis of the literature surveyed, which details the relationships between Hofstede's dimensions and the different behaviors or attitudes of the individuals or groups studied. The aim is not only to provide a starting point for the interviewees' comments, but also to use them as behavioral triggers for a more authentic response.

The statements were presented to ten active project managers, who obtained their PMP® (Project Management Professional) certification in different geographical areas of Argentina. To determine the total number of respondents, we took into account the recommendations of Hernández Sampieri et al. (2014, p. 384) that consider the operational capacity of collection and analysis, the phenomenon under study and what they call the "saturation of categories". The latter occurs when, when new answers are added, no new elements or data are provided. During the course of the research, it was observed that there was a repetition of responses between the fifth and ninth interviews, so it was decided to conduct ten of them.

Among his activities we can mention the management of projects of different sizes and scopes, national and international consulting, academic experience in university classrooms and companies, coaching and project auditing, among others. His field of action is both private and public, in companies, consulting firms and industrial and service organizations.

In addition, several of them are professors at prestigious universities in Argentina and, in particular, two of them are directors or members of academic committees that influence the contents of the university courses under their responsibility.

All of them are or were involved with PMI in Argentina, leading or being part of projects of the local chapters and the Educational Foundation. One of them has won an award of relevance from PMI.

Each of the 460 responses to the different statements was analyzed for agreement with the national culture theory, classifying them as high, medium or low agreement (see Figure 3), with an associated color. Thus, if the response reflected behavior that coincided with the theory, it was classified as high. On the other hand, if the response had a limited degree of agreement, but aspects of the theory were recognized in it, it was classified as medium agreement. Finally, if the response reflected behavior different from the theory, it was classified as a low match.

Figure 3

Classification of responses

The result of all statements can be seen in Figure 4. Each of the squares contains a number representing the statement under consideration and a color, which represents, according to Figure 3, the coincidence of the responses with the theory of national culture (TCN). Then, for example, the green square, with the number 1 inside, should be read as meaning that the respondents, when proposing statement 1, made comments that have high agreement with what is expected according to the NCT.

Of all of them, 34 responses showed high qualitative agreement between respondents' answers and the national culture theory, 6 responses showed medium agreement and 6 responses showed low agreement. This means that the responses of the project managers interviewed, in some cases, deviate from what is expected, according to the theory and the literature surveyed.

Figure 4

Results showing the coincidence of the answers with the TCN

Figure 5 shows the distribution of responses according to Hofstede's dimensions.

Figure 5

Results showing the coincidence of the responses with the TCN distributed by dimension


Results

As a result of the literature review and the data analysis carried out, it is observed that the national culture influences the behavior and opinions of the interviewees and, therefore, it is verified that it has an effective impact on project management in Argentina, within the limitations specified for the work.

The effects can be seen on multiple aspects, among them:

As mentioned above, there are cultural impacts that coincide with the theory of national culture. With respect to project management, these are:

With respect to human resources, these are:

For the second, the organization chart is an important tool for its help in organizing the work, avoiding problems due to lack of knowledge of roles and responsibilities and allowing decisions to be escalated to the correct level, thus reducing uncertainty. It helps to understand, at a glance, the structure of an organization, whether permanent, such as an established company, or temporary, typical of project management. It represents the resources involved and allows for their proper management.

Excess work may exist, for reasons related to the project situation, but it must be totally cyclical. If it becomes a habit, the work team will suffer the consequences with a corresponding increase in project risk and consequent demotivation.

With respect to the interested parties, these are:

With respect to costs, these are:

With respect to quality, these are:

With respect to communication, these are:

Consequently, with respect to reports, and taking into account the comments in the previous item, it is suggested that the PD develop and implement a process for creating and distributing information in reports, the content of which is agreed upon with the stakeholders who will receive them.

The results reflected behaviors that do not coincide with the national culture theory. With respect to project management, these are:

With respect to planning, these are:

With respect to resources, these are:

With respect to risks, these are:


Discussion and conclusions

From the interviews conducted and the results obtained, it is verified that the national culture has an impact on projects in Argentina from the PMBOK® point of view, in accordance with the national culture theory.

In addition, H1 is tested: The national culture impacts the management of projects, which are led by PMP® certified Argentinean Project Managers, in Argentina, within the limits specified for the job.

From this validation, it is observed that the results of the analysis of the responses of 36 statements coincide with what was expected, in accordance with the theory of national culture. This means that the behaviors of the DPs respond to those described in the literature consulted.

For the rest of the statements, the answers show a different picture. In fact, 6 of them have medium coincidence and another 6 have low coincidence with the TCN. This means that the behaviors of the DPs do not coincide with those indicated by the literature consulted. The reasons for this divergence have not been investigated and may be the subject of future research.

It is important to note that the results highlight certain specific aspects of project management, such as the organization and hierarchical structure of the project, the type of leadership that is feasible to use, including autonomy and decision making, stakeholder relations from various points of view, project team management, communications, both internal and external, risk management, quality and costs, and PD behavior.

The application of these results can be immediately applied to ongoing projects and can be used for post-mortem analysis of projects to incorporate the findings into lessons learned. It is also possible to incorporate, within the project planning, aspects of the national culture that can be taken into account for each of the PMBOK® knowledge areas. For example, taking into account the low LTO of the Argentinean culture, it is to be expected that stakeholders will want to obtain results in the shortest possible time, even leaving aside planning. The PD, knowing this trend, can prepare strategies to respond to these requirements without increasing the pressure on the work team. In addition, the work team may be motivated by observing the protection that the PD provides to its members.

On the other hand, the limitations identified are as follows:

Finally, it is hoped that these results can be applied in professional practice, both for Argentine PDs and for foreign PDs who must develop projects in Argentina, to improve the chances of success in the initiatives to be carried out. The more successful they are, the greater the possibility of building a better future for Argentina.


1 This work does not take into account the sixth dimension, as identified by Minkov (2007).

2 Capital Expenditure - Capital Investment.

3 A technique developed to note important issues that arise in a meeting, but are not included in the agenda. These can be dealt with later in ad-hoc meetings.


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